World Liberty Financial is a new decentralized finance (DeFi) project supported by Donald Trump and his family. It plans to start selling tokens on October 15th, just three weeks before the U.S. presidential election, where Trump is running as the Republican candidate. The public sale will be available to those who are on the whitelist, according to the project’s social media announcement.

World Liberty Financial’s token, WLFI, will serve as a governance token, meaning users can vote on decisions about the platform’s future. This token is expected to attract global investors. Unlike most tokens, WLFI cannot be traded or used to earn income.

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The project is led by Zachary Folkman and Chase Herro, who previously worked on Dough Finance, another DeFi platform. However, that platform experienced a security breach in July, losing $2 million in crypto.

The Trump family is heavily involved in this project. Donald Trump is known as the “Chief Crypto Advocate,” while his sons, Eric and Donald Jr., are “Web3 Ambassadors.” Barron Trump, the youngest son, is called the “DeFi Visionary.”

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The project aims to raise $300 million from token sales, with a total platform value of $1.5 billion. WLFI will play a big part in decision-making, allowing users to vote on key topics. Reports suggest the project will launch on Aave’s v3 platform on Ethereum, supporting liquidity for assets like ether (ETH), wrapped bitcoin (wBTC), and stablecoins.

This initiative combines Donald Trump’s influence with DeFi, offering users a chance to shape the platform’s direction and future developments. This token has become an attention for the crypto community worldwide. A blockchain-based prediction platform Polymarket shows Trump became a leading candidate for the election on November 5th.